The business was set up to challenge the standard fashion cycles by only creating product to demand rather than feeding the stockpiles of unwanted garments that are the scourge of our industry. We do this by utilising the latest short-run production techniques to present an ever-evolving range of curated projects that are available from our store in Kings Cross.

This space celebrates creativity by providing a platform to host a series of events, workshops and brand launches in addition to being a studio and retail store.

Our expertise in clothing customisation combined with our exclusive distribution of premium Japanese blanks brand United Athle creates a unique proposition for both consumers and businesses to create premium product that is built to last.